Global marketing leader
Summary
In today's digital world, marketing travels faster than ever before. The worldwide audience is much larger and the reach is much greater. I have always taken a holistic approach in leveraging my deep experience across marketing and international business to position organizations for success.
In addition to my marketing management experience, my ability to speak both Portuguese and Spanish has helped organizations working within Latin America and other parts of the world.
My background includes examples of where I have introduced new products and services in Europe and the Americas. Various product launches and international business objectives, such as market entry into Brazil and a company brand launch in Germany.
You can read more about it on my LinkedIn profile (linkedin.com/in/franciscomartins1).
People say that I am adaptable because I have worked in so many industries. The truth is, amplifying messaging and content is my passion. I enjoy doing it regardless of who the players are and / or what the 'product' may be.
The biggest impact I have had on organizations is my ability to develop a plan and follow through on that plan with great results.
My proven ability to combine vision, creativity, and strong business acumen with well-developed project management and leadership qualities, has supported go-to-market efforts and positioned companies for success.
My background includes examples of where I have introduced new products and services in Europe and the Americas. Various product launches and international business objectives, such as market entry into Brazil and a company brand launch in Germany.
You can read more about it on my LinkedIn profile (linkedin.com/in/franciscomartins1).
People say that I am adaptable because I have worked in so many industries. The truth is, amplifying messaging and content is my passion. I enjoy doing it regardless of who the players are and / or what the 'product' may be.
The biggest impact I have had on organizations is my ability to develop a plan and follow through on that plan with great results.
My proven ability to combine vision, creativity, and strong business acumen with well-developed project management and leadership qualities, has supported go-to-market efforts and positioned companies for success.
Timeline
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Marketing Campaign Manager, United Rentals
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Sales & Marketing, The Siemon Company
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Master of Business Administration, University of Bridgeport
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Product Marketing Manager, Accu-Time Systems
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Latin Market Manager / Marketing Manager, Joseph Merritt & Company
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Program Placement Manager / Marketing Manager, AIFS Foundation
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Global Product Marketing Manager, Pitney Bowes
Accomplishment
Finalist - Connecticut Business Plan Competition
Experience Highlights
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UR
established digital marketing strategy
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PB
Introduced new company brand for group
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AYA
Placed over 1K students with host families
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JMC
Built Latin Market Segment from ground up
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ATS
Implemented new company website
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Siemon
Formed an inside sales group
Education Highlights
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Post University
Bachelor of international business administration (bs)
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University of Bridgeport
Master of business administration (MBA)
Causes
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United Way
supporter
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St. Jude Children's Research Hospital
supporter
Interests
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American Management Association
professional development
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American Marketing Association
leadership, skill-based training, networking
results
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50+
countries supported -
150+
marketing assets created -
200+
website pages delivered
Skills
- budget management
- project management
- team management
- event management
- branding
- advertising
- social media
- direct marketing
- digital marketing
- product marketing
Questions & Answers
What are some of the tools you have used?
Over my career I've used many databases and online tools.
Some of the tools I have used over the years include:
Google AdWords, Google Analytics, Constant Contact, Salesforce.com, CreateSend, LeadLander, and Workamajig.
Some of the tools I have used over the years include:
Google AdWords, Google Analytics, Constant Contact, Salesforce.com, CreateSend, LeadLander, and Workamajig.
What area of marketing do you enjoy the most?
I really enjoy all areas of Marketing. Every Marketing area is different, but more importantly every Marketing area is effective.
I feel Digital Marketing has evolved the most. Its gone from the days of websites and email to Social Media and Interactive Marketing.
I feel Digital Marketing has evolved the most. Its gone from the days of websites and email to Social Media and Interactive Marketing.
Why did you choose your profession?
When I was going into college I knew that I wanted to be in global business but wasn't sure in what capacity. So I decided to major in International Business and also study overseas in the Netherlands. The experience changed my life. I knew at that point that I wanted to be able to mold my abilities into promoting products and services globally.
The rest is history. I went onto Graduate School to obtain my MBA and have been in Marketing ever since.
The rest is history. I went onto Graduate School to obtain my MBA and have been in Marketing ever since.
